EVALUATION ACTIVITY 3

What kind of media institution might distribute your media product and why?


What Kind of Media Institution Might Distribute Your Media Product and Why


A publishing company like  Prometheus Global Media was formed by the sale of the entertainment and media division of Nielsen Business Media in December 2009. The company's CEO is Richard D. Beckman, previously an executive at Condé Nast and Fairchild Publications, and former publisher of magazines GQ and Vogue, would be good to publish my magazine because it is a big publishing company and they have past experience with different genres such as vouge which will be good as my magazine ties with fashion, art and music. 

Prometheus Global Media recently changed it's name from e5 Global Media. Prometheus was originally formed when Pluribus Capital Management and Guggenheim Partners jointly acquired a handful of publications from Nielsen Co. Under CEO Richard Beckman, a former Condé Nast and Fairchild Fashion Group executive, the company has taken a consumer-oriented approach to some of its publications. For instance, Janice Min, formerly editor of US Weekly, was named editorial director of The Hollywood Reporter. Additionally, the company has reduced the frequency of the publication to weekly and has courted a broader audience to attract more consumer advertising. 'The company is all about engaging people and marketers at the intersection of culture's most powerful forces -- music, media and entertainment.'
This shows that the change in the recent name was to uplift the company and to give it a new start bringing in new members to the business to help lift it higher. Successful writers are now working for this company in which they also have a lot of experience with different genres which will help create my own, Forward magazine and take it the the high quality standard which is needed to be published by this company .

PGM publish; Adweek, Back Stage, Billboard, Film Journal International and The Hollywood Reporter. These are different varieties in genre which is another way in which i believe that Prometheus Global Media would be suitable for publishing Forward magazine also. 
' The Hollywood Reporter is the definitive interpretive voice of the entertainment industry. Informing, engaging and empowering content is delivered across a multimedia platform that includes: a weekly magazine, bi-monthly special reports, quarterly glossies, a Website, a daily news PDF, iPad app and events. The Hollywood Reporter is read by the most powerful people in the entertainment industry and the most influential consumers who follow it – those who shape desire, set trends and ultimately drive culture – providing an unmatched level of access and influence.'
Is said about Their magazine, The Hollywood Reporter. This shows the high quality and standard they set for their magazine in which they publish which I think Forward magazine reaches. 


I believe that this is a good publishing company to distribute Forward magazine because it already runs very successful, high end and appreciated magazines of different genres and in my own Forward magazine it incorporates a mix of genre (Music, art and fashion) to give it an inspiring twist which i think will work very well with Prometheus Global Media.