Monday, 23 January 2012

BILLBOARD MAGAZINE RESEARCH

Billboard is a weekly American magazine devoted to the music industry, and is one of the oldest trade magazines in the world. It maintains several internationally recognized music charts that track the most popular songs and albums in various categories on a weekly basis.  Billboard was founded in Cincinnati on November 1, 1894, by William h. Donaldson and James Hennegan. Originally titled Billboard Advertising it was a trade paper for the bill posting industry, hence the magazine's name. Within a few years of its founding, it began to carry news of outdoor amusements, a major consumer of billboard space. Eventually Billboard became the paper of record for circuses, carnivals, amusement parks, fairs, vaudeville, minstrels, whale shows and other live entertainment. The magazine began coverage of motion pictures in 1909 and of radio in the 1920s.
With the development of the jukebox industry during the 1930s, The Billboard began publishing music charts. Originally, there were only three genre-specific charts: Pop, Rhythm & Blues, and Country & Western. In the 1950s it introduced a section covering the television industry, including ratings charts for programs. It continued to carry news of fairs, carnivals, theme parks and other outdoor entertainments until 1961 when these departments were spun off into a new weekly magazine called Amusement Business. By this time the television coverage had also been moved to another publication.At the start of 1961, The Billboard was renamed Billboard Music Week. The publication was now devoted almost entirely to the music industry, with some coverage of coin-operated vending and entertainment machines on its jukebox pages. The title was changed to simply Billboard at the start of 1963. In 2005, the magazine and its web sites were repositioned to provide coverage of all forms of digital and mobile entertainment.

Billboard is the world's most influential music media brand reaching key executives and tastemakers in and around the music business through Billboard Magazine, Billboard.biz, Billboard Conferences,  Billboard Bulletin, and other targeted newsletters, and millions of music fans through Billboard.com and Billboard Events. The Billboard brand is built on its exclusive charts and unrivaled reporting on the latest news, issues and trends across all genres of music. Billboard receives hundreds of millions of brand impressions daily through many strategic relationships with major companies across various industries.  These relationships leverage Billboard's brand recognition, proprietary chart data and information resources to develop products, live events and print, television, radio, digital and mobile platforms.  In addition to North America, Billboard operates businesses in Brazil, Greece, Japan, Korea and Russia.

Billboard is owned by Prometheus Global Media, a diversified company with leading assets in the media and entertainment arenas, including: Music (Billboard and its related conferences and events, including The Billboard Latin Music Awards), Entertainment (The Hollywood Reporter, Backstage, ShowEast, Cineasia, and CineEurope); and Advertising & Marketing (Adweek, Adweek Conferences and The CLIO Awards).


Who publishes the magazine? Prometheus Global Media
What other magazines (if any) does it publish? Adweek, Back Stage, Film Journal International, The Hollywood Reporter
How much does the magazine cost? £3.50
How often is it published? Billboard is published weekly
What is its circulation/ readership? ''Billboard' aims to be one-stop shop for listening, shopping'
Does the magazine have a website? www.billboard.com

Billboard says it has an edge because its site, for the first time, will allow all visitors, not just subscribers, to look at Billboard's weekly sales lists from the past 51 years.

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